Privacy Policy

Last updated: 30 July 2026

​

Direct Digital Growth respects your privacy and is committed to protecting your personal information.

​

This Privacy Policy explains how we collect, use, store and protect personal information when you visit our website, contact us, request a Free Digital Review or use our services.

​

1. Who we are

​

Direct Digital Growth provides website, SEO, online visibility, content, advertising and digital growth services to businesses across the United Kingdom.

​

For data protection purposes, the data controller is:

​

Daniel Shemeld trading as Direct Digital Growth

Business address: 9 Welton Close Tonbridge, Kent TN9 2QX.

Email: info@directdigitalgrowth.co.uk

Telephone: 01732 647130

​

References to “Direct Digital Growth”, “we”, “us” or “our” in this policy refer to the data controller identified above.

​

2. Information we collect

​

We may collect the following personal information:

• Your first and last name

• Your email address

• Your telephone number

• Your business or company name

• Your website address

• Your main service or industry

• Your primary location or service area

• Information included in contact forms or messages

• Details relating to a Free Digital Review request

• Correspondence between you and Direct Digital Growth

• Information required to provide services, prepare proposals or manage a client relationship

• Technical information about how visitors use our website
   

Technical information may include:

• IP address

• Browser and device type

• Approximate location

• Pages visited

• Referral source

• Buttons or links clicked

• Form submissions

• Date and time of visits

• Cookie and consent preferences
   

We do not ask you to submit passwords or login credentials through our website forms.
 

3. How we collect information
 

We may collect personal information when you:

• Complete a contact form

• Submit an enquiry

• Request a Free Digital Review

• Contact us by email, telephone or social media

• Become a client

• Visit or interact with our website

• Agree to receive marketing communications

• Provide information during a proposal, onboarding or service-delivery process
   

We may also receive publicly available business information from websites, Google Business Profiles, social-media pages, business directories and similar public sources when carrying out a requested digital review or business assessment.
 

4. How we use your information
 

We may use personal information to:

• Respond to questions and enquiries

• Provide a Free Digital Review

• Assess publicly available website and Google presence information

• Prepare proposals, quotations and recommendations

• Provide and manage our services

• Communicate with clients and prospective clients

• Arrange meetings or calls

• Process payments and maintain business records

• Improve our website and services

• Understand how visitors use our website

• Measure form submissions, calls, email clicks and other important actions

• Protect our website and prevent spam, fraud or misuse

• Comply with legal, tax, accounting and regulatory obligations

• Send relevant marketing communications where legally permitted
   

We will not sell your personal information.
 

5. Our lawful bases
 

We process personal information only where we have a lawful basis.

Depending on the circumstances, we may rely on:
 

Contract
 

We may process information where it is necessary to take steps at your request before entering into a contract, or to provide services under an existing contract.
 

Legitimate interests

We may process information where it is necessary for our legitimate business interests, provided those interests do not override your rights.
 

These interests may include:

• Responding to business enquiries

• Preparing proposals and reviews

• Managing client relationships

• Improving our website and services

• Measuring business performance

• Preventing fraud, spam and misuse

• Promoting relevant services to business contacts where legally permitted
   

Consent
 

We may rely on your consent for:

• Optional analytics or advertising cookies

• Certain forms of electronic marketing

• Any processing activity where consent is specifically requested
   

You may withdraw your consent at any time.

​

Legal obligation
 

We may process information where necessary to comply with legal, accounting, tax or regulatory requirements.
 

The appropriate lawful basis must be identified before personal information is used. Contract, legitimate interests, consent and legal obligation are recognised lawful bases under the UK GDPR.
 

6. Free Digital Reviews
 

When you request a Free Digital Review, we use the information supplied through the form to:

• Identify your business

• Review your publicly available website

• Review your publicly available Google presence

• Understand your services and target area

• Contact you with observations or next steps
   

A Free Digital Review does not require passwords or private account access.
 

Any review is based primarily on publicly available information and the information you provide to us.
 

7. Website analytics and tracking
 

We may use analytics and tracking tools to understand website performance and visitor behaviour.
 

These tools may include:

• Wix analytics and form tools

• Google Analytics

• Google Search Console

• Google Tag Manager

• Meta Pixel

• Conversion-tracking tools
   

Where required, non-essential analytics or advertising technologies will only be activated after you provide consent through our cookie banner.
 

Further information will be provided in our Cookie Policy.
 

8. Who we share information with
 

We may share personal information with trusted service providers where necessary to operate the website or provide our services.
 

These may include:

• Wix, our website platform and form provider

• Email and cloud-storage providers

• Analytics and tracking providers

• Payment and accounting providers

• Professional advisers

• Contractors or service providers supporting client work

• Government bodies, regulators or law-enforcement authorities where legally required
   

These providers may only use information for the agreed purpose and must protect it appropriately.
 

Wix provides a Data Processing Agreement covering the processing relationship between Wix and its users.
 

9. International transfers
 

Some technology and service providers may process information outside the United Kingdom.
 

Where personal information is transferred internationally, we will take reasonable steps to ensure appropriate safeguards are in place, such as:

• UK adequacy regulations

• Approved contractual safeguards

• The UK International Data Transfer Agreement

• The UK Addendum to approved standard contractual clauses

• Other legally recognised transfer mechanisms
   

10. How long we keep information
 

We keep personal information only for as long as reasonably necessary.
 

Our expected retention periods are:

• General enquiries: up to 24 months after the last meaningful contact

• Free Digital Review requests: up to 24 months after completion or last contact

• Unsuccessful proposals or quotations: up to 24 months after the last contact

• Client correspondence and project records: for the duration of the relationship and normally up to 7 years afterwards where required for legal, tax, accounting or dispute purposes

• Invoices and financial records: for the period required by applicable tax and accounting laws

• Marketing information: until you unsubscribe, withdraw consent or the information is no longer considered relevant

• Security, spam and technical logs: normally up to 12 months unless a longer period is required to investigate an incident

• Analytics information: according to the retention settings described in our Cookie Policy
   

Information may be kept for longer where necessary to establish, exercise or defend legal claims.
 

The ICO recommends setting documented retention periods or criteria for different categories of personal information rather than retaining data indefinitely.
 

11. How we protect information
 

We use reasonable technical and organisational measures to protect personal information.
 

These may include:

• Secure accounts and strong passwords

• Multi-factor authentication where available

• Restricted access

• Secure website connections

• Appropriate access permissions

• Regular software and account reviews

• Secure deletion or archiving

• Using reputable service providers
   

No internet-based system is completely secure, but we take reasonable steps to reduce the risk of unauthorised access, loss, misuse or disclosure.
 

12. Your data-protection rights
 

Depending on the circumstances, you may have the right to:

• Request access to your personal information

• Request correction of inaccurate or incomplete information

• Request deletion of your information

• Request restriction of processing

• Object to certain processing

• Request transfer of information in a portable format

• Withdraw consent

• Object to direct marketing

• Complain about how your information has been used
   

Not every right applies in every situation.
 

To exercise a right, contact us using the details at the beginning of this policy. We may need to verify your identity before completing the request.
 

13. Marketing communications
 

We may send relevant marketing communications where you have consented or where another lawful basis permits us to do so.
 

You may stop receiving marketing communications at any time by:

• Using the unsubscribe option in an email

• Replying and asking us to stop

• Contacting us using the details in this policy
   

We will not continue sending direct marketing after a valid objection or withdrawal has been processed.
 

14. Cookies
 

Our website may use essential and non-essential cookies.
 

Essential cookies support functions such as security, forms and website operation.
 

Optional cookies may be used for:

• Analytics

• Performance measurement

• Advertising

• Conversion tracking

• Remembering preferences
   

Where consent is required, optional cookies will not be activated until permission is provided.

​

Please read our Cookie Policy for more information.

​

15. Links to other websites

​

Our website may contain links to third-party websites or social-media platforms.

​

We are not responsible for the privacy practices or content of external websites. You should review their privacy policies before providing personal information.

​

16. Children’s information

​

Our website and services are intended for businesses and adults.

​

We do not knowingly collect personal information from children. Please contact us if you believe a child has submitted personal information through our website.

​